Thursday, May 23News That Matters

How to Convert an Automotive Internet Lead Into an Actual Sale – Bobbie Herron

How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron

This webinar focuses on the conversion side of Automotive Digital Marketing. How To Convert a “Lead” into a Sale!

Primary Learning Objectives:

• Identify the source of an Internet opportunity, what it means and how to engage that buyer. Learn how to get a potential Internet buyer to respond to you.

• They didn’t even ask a question? Identify the most effective way to handle this and turn the opportunity into a sale.

• Learn how often you should try to reach out, what the buying cycle is, and what the customer is looking for from you.

Session Description:

The automotive industry spends over 55 billion dollars a year on advertising to consumers annually. We spend all of this and we hope to try and catch the attention of someone looking for a vehicle but then when given the opportunity through a “lead” we often fail. Why aren’t these opportunities turning into buyers in your store? A solid experience starts from the very first interaction we have with a potential buyer and it’s the only thing that sets us apart from the competition. Whether you’re an internet manager or a general manager, this session is designed to give you key take away items that can be immediately implemented to increase your sales today. You will learn proper timing and types of follow up for calls, emails, texts and why they matter. Attend my session and let me help you put more dreams in driveways.

About the Speaker- Ms. Bobbie Herron

Email – bherron@zmotauto.com
Cell Phone – 989.672.9945
LinkedIn- https://www.linkedin.com/in/bobbieherron/
Twitter – @signontheline
Website – www.ZMOT.Auto

Automotive Dealership Management Consultant / Trainer specializing in Operations, CRM & Digital Marketing, Sales and BDC

Director | Dealer Performance ZMOT Drive (part of the Cardinale Automotive Group of Companies)
I am responsible for the creation and implementation of digital marketing strategies, conversion best practices and operations strategies for dealership clients. My focus has been to design and create solutions that increase efficiency and ROI within each department of a dealership in both generation (marketing) and conversion (people and process). I run ZMOT Drive, an exclusive automotive dealership operations management and strategy consulting solution offered through ZMOT auto. I assist dealers in utilizing market information and cutting-edge technology to increase consumer engagement and create targeted in-market buyer opportunities while consulting and training dealerships to convert those opportunities into customers. Before coming to ZMOT, I spent over 16 years enjoying a diverse automotive career and various responsibilities including General Manager. I am a popular presenter at numerous conferences including Digital Dealer, World Shopper Conference, NADA 20 Groups, TADA, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”.

How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron
How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron
How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron
How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron
How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron

How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron

How To Convert An Automotive Internet Lead Into An Actual Sale - Bobbie Herron

Leave a Reply

Your email address will not be published. Required fields are marked *