COS (fashion brand name).

Fashion retailer
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COS is a fashion brand in the H&M Group,[1] which includes H&M, Other Stories, Monki, and Arket. Its name is an acronym for “Collection Of Style.”

Description

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The brand retails contemporary minimalist clothing for women and men at mid-range prices.[2] The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products.[3] The brand’s marketing strategy has long sought to associate it with art and design.[4][5]

History

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COS store on Regent Street in London

COS first opened on London’s Regent Street in March 2007 with a catwalk show at the Royal Academy[6] and launched its online store in 2011. The first store in North America opened in 2014.[7][8]

As of December 2022, COS had 259 stores in 47 countries, and was selling online in over 38 countries.[9] In some countries the brand sells via franchise partners, including Alshaya Group.[citation needed]

Find Best Cloth and Accessories Here

References

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^ Budds, Diana (22 April 2016). “The Secret To COS’s Inspired Minimalism”. Fast Company.

^ About Us

^ Marriott, Hannah (15 July 2014). “The cult of Cos: Are you a disciple?”. The Guardian.

^ Harper, Leah (20 February 2019). “Cos creative director Karin Gustafsson: ‘There’s nothing unique about taking inspiration from art'”. The Guardian.

^ Walker, Harriet (11 June 2012). “Cos: Thoroughly modern minimalism”. The Independent. Retrieved 12 December 2016.

^ Schneier, Matthew (30 December 2014). “At COS, No Need for a Passport”. The New York Times.

^ Bobb, Brooke (3 December 2014). “COS, Purveyor of Affordable Minimalism, Takes Manhattan”. The New York Times.

^ H&M Group 2022 Annual and Sustainability Report (Report).

External links

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Official website

Retrieved from “https://en.wikipedia.org/w/index.php?title=COS_(fashion_brand)&oldid=1318713796”

Source: https://en.wikipedia.org/wiki/COS_(fashion_brand)

Tags: fashion

COS (fashion brand name).

Description

History

References

External links

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