Adidas CEO explains how the company pulled off a startling American turnaround, what the future of sportswear is, and why Kanye West is still good for business
1 min read
Adidas CEO explains how the company pulled off a startling American turnaround, what the future of sportswear is, and why Kanye West is still good for business
Three years ago, Adidas shifted its entire global strategy to try and capture more of North America, the largest market for sportswear. It has since seen explosive growth, with the company capturing more market share in the US from rivals and consistently ann…
