Best Practices for Automotive Sales Manager

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Cardone on Demand Support Webinar

Todd Straugh talks about follow-up and how you can encourage more accountability with your

sales team.

The Holy Grail of follow-up is 5-12 attempts of contacting a customer, which unlock 80% of

deals. Nobody is doing enough follow-up. Take the Octypus approach—8 things for follow-up:

1. Text client

2. Email client

3. Call client on phone

4. Personal visit to client

5. Mail, hand-written note to client

6. Mail out gift to client

7. Add client as friend on facebook, linked in, twitter

8. Show up in client’s driveway

How do you get your sales people motivated everyday? How do you make sure the follow-up is

happening?

11 ideas for Adding Accountability for your Sales Team:

1. no training = no weekly spiffs. Make them qualify for spiffs

2. no training = opted out of bonus for month. Make them qualify for bonus

3. no training =you just got skipped in the up rotation.

4. no training=out of up rotation for the entire day

5. no training=strike 1,2,3 out of job

6. Be top trained of week = extra spiff

7. Be top trained of week=extra bonus

8. Top 3 get extra 1-3% commission

9. Most consistent gets a consistency bonus

10. Everyone on team does it, team training bonus

11. Everyone trains, extra pot of reward.

Call 310-777-0255 and ask for Todd about doing a 2 week boot camp on follow-up!