Business Consulting — Connected Cars Win in the Digital Automotive World — Cognizant

http://cogniz.at/connectedYT | Consumers are no longer looking at their vehicles as purely a means of transportation, but rather as a component of a continuously connected lifestyle. Increasingly, consumers expect to be able to access home, job, family, and other devices while in transit, and do so seamlessly and safely. As automotive manufacturers move ahead, they will need to incorporate new business models and strong design thinking. Read our Whitepaper: http://cogniz.at/connectedYT

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Transcript:
One can argue that the invention of the smartphone is as disruptive today, as the invention of automobile was in its day. Now, we see smartphones disrupting the automotive industry. Affecting its design and driving new business models. The reason is that consumers want cars to be on a continuum of connectivity.
For auto makers, a big challenge is to ensure a superior digital experience, while also ensuring safety and zero driver distractions.
The idea of the connected car. What is new is the urgency to deliver a seamless connected car experience. Because consumers see their cars as one more device.
It is a device they can connect to their homes, to their jobs, to their families, to their other devices. When they get in their cars, consumers expect a personalized digital experience. They expect a dashboard that recognizes them. They expect controls to be easy to customize. And they expect their cars to smoothly connect with other apps and devices.
The connected car becomes a connected environment for the consumer. Smart dashboards, tailored music, calendars, driving routes, and notifications according to driver preferences and usage patterns. Voice integration provides easy access to news, emails, contacts. That makes the car an extension of the office. The connected car will soon even sync with the connected home.
Connect with a smart refrigerator, remind the driver to pick up milk on the way home and notify the home automation system to adjust temperature and lighting to make the house ready before the driver’s arrival.
Connecting the car to our connected life requires strong design thinking. An automotive company must understand how to improve the consumer’s experience in the car, around the car, and beyond the car.
Those experiences can be completely different, depending on a consumer’s vehicle, age, income, and lifestyle. One of our clients is leveraging a library of pre-booked consumer apps. As different models launch, apps are customized for a vehicle based on demographic and segment maps. We also have work with clients on vehicle telematics and in-vehicle.
The solutions help capture data about driving patterns, when the car is used, average trip and so forth. Beside integration with the dealers for preventive and scheduled maintenance, the performance data and analytics on the vehicle help the improve quality and design.
Many researchers also expect a change in the way consumers meet personal transportation needs.
On demand rides, car sharing, and rental clubs, all are growing in popularity. As these so called sharing and on demand economy becomes mainstreams, millennial and generation wide consumers may even prefer these options. To outright car ownership.
Automotive companies can leverage the sharing economy to help consumers connect and customize their borrowed or rented rights.
It is an emerging channel for building customer loyalty.
Lifestyle apps and devices are another point of connection The car connects to a fitness app, then prompts the driver to park further away and take a short walk to reach his step goal.
Customers have an insatiable appetite for connectivity that adds value.
Auto makers that deliver more engaging digital customer experiences, or deliver tangible benefits from the connected car, will be rewarded with loyal And satisfied brand ambassadors.