Discount shoe retailer Payless opened a fake luxury store and convinced influencers to pay $600 for $20 footwear
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Discount shoe retailer Payless opened a fake luxury store and convinced influencers to pay $600 for $20 footwear
Would you pay $600 for a pair of Payless sneakers? Some influencers would. As part of a viral ad campaign, the discount shoe retailer opened up a luxury shoe store and filled it with its cheap footwear. Branded “Palessi,” the company managed to trick fashion …
