Experiential traveling
5 min read
Tourism focused on cultural activities
Experiential travel, also known as immersion travel, is a form of tourism in which people focus on experiencing a country, city or particular place by actively and meaningfully engaging with its history, people, culture, food and environment.[1] It can often be transformative.[2] Therewith the concept is based on very similar mechanisms as for example experiential education, experiential knowledge, experiential interior design, and experiential marketing…
About
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Experiential travel can emphasize different areas of local life – culinary, culture, history, shopping, nature or social life[3] – and can therewith be the basis for a holistic travel experience. The goal is to more deeply understand a travel destination’s culture, people and history by connecting with it more than just by visiting it.[4] Therefore, the traveler usually gets in touch with locals who give guidance how to experience a place.[5] This can be a friend, an accommodation host or another person.
Experiential travel tends to focus on travel that is inspirational, personalized and/ or creates a path to self-discovery.[6] Examples include driving a tank and shooting military weaponry at a test range, flying an airplane under instruction, and mining for gold or diamonds. Other mock experiences include reenactments of historical events, fighting a fire at a training facility, and running through a maze.
History
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The term “experiential travel” is already mentioned in books and publications from 1985[7] – however, it has become a more popular market trend in recent years.[8] In 2017, 65% of United States travelers preferred ‘experiencing something new’ over ‘feeling rested and recharged’.[9]
See also
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- Adventure travel
- Culinary tourism
- Cultural tourism
- Sex tourism
- Volunteer tourism
References
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