Gadget Flow
5 min read
Gadget Flow is a New York City-based curated e-commerce marketplace launched in 2012 in Greece.
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Gadget Flow (also known as The Gadget Flow) is a New York City-based curated e-commerce marketplace launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.[1][2][3] At 22 million visits per month it is among the largest product-search engines with an emphasis on researching products from Amazon, Etsy, Kickstarter, IndieGogo and other crowdfunding platforms.[4][5][6][7][8]
History[edit]
In 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.[9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy.[9] The team added a “buy now” button after each product review that took the visitor to the artisan’s website.[9][10]
In early 2013 the site’s founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.[5][11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.[12][13]
In 2014 the site launched iOS and Android applications for product search;[1] product features include live video product reviews with interactive question-and-answer sessions.[5][1]
The company launched The Gadget Flow Shop in August 2016.[1][14][15]
In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement.[16][17]
In 2023, Gadget Flow was acquired by The Crowdfunding Formula.[citation needed]
Leadership[edit]
Gadget Flow is managed by CEO Astghik Azaryan.
Other key executives are:
- Cassie Ousta (Chief Commercial Officer)[18]
- Mike Chliounakis (Chief Operating Officer)[18]
- John Antoniou (Chief Technology Officer)[19]
Products and services[edit]
Gadget Flow assists customers to discover, buy and save on products.[20] The company advertises brands and businesses to their targeting community.[21]
As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.[22][23][24]
In Fall 2017, news outlets reported that Gadget Flow enabled Apple’s ARKit and simultaneous localization and mapping technology to show products in augmented reality.[25]
Recognitions[edit]
In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016.[5]
In 2017 Entrepreneur magazine listed the site as a “secret weapon” to crowdfunding success.[26][27]
Gadget Flow was named one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s 2017 Entrepreneur 360 list.[28]
References[edit]
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External links[edit]
- Official Website
- Blog
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