Have Car Companies “Innovated” Themselves Out of Business

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Over the last 2 decades extremely few significant markets have seen changes peaceful as prevalent (and expensive) as the auto industry …

A push in the direction of electrification, brand-new major competitors from China and South Korea, self-driving innovation, tighter regulations, and thousands of billions of bucks in capitalist cash has made it EXTREMELY difficult for firms to adjust to each and every single last adjustment while ALSO providing an item that’s not … terrible.

Dozens of companies are wagering their entire future on the following five years, however that’s occurring as a great deal of individuals are still underwater on their last vehicle … so they’re not in a thrill to purchase their next.

Innovation is changing so rapidly that sophisticated autos today may be COMPLETELY repetitive in a few years’ time, indicating the ideal thing to do for a lot of motorists is to relax and wait.

The financiers on the other hand are realizing that if you spend billions of dollars to “DiSruPt” a market … you should not be surprised … when the market obtains … disrupted …