Have you clicked on a Ford ad lately? Probably not, which is why Ford just unveiled a new creative team
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Have you clicked on a Ford ad lately? Probably not, which is why Ford just unveiled a new creative team
The company has named BBDO its primary creative ad agency, taking a huge chunk of its ad work away from WPP, which has been its agency since 1943. Ford changed its CEO in the spring of 2017 when it sensed it wasn’t moving fast enough in transitioning from bei…