Holiday Automotive Marketing Strategy: How To Sell More Cars in December

See all our Holiday Campaigns here:
https://www.turbomarketingsolutions.com/campaigns

If you want to sell some cars in December, needless to say, you have to pull out the big guns!

Not only do you have to fight against an increase advertising noise level where every retailer and their grandmother is trying to shout louder than the other, but prospects are also pulled in numerous additional directions trying to juggle their regular lives plus all the extra components of the Holidays like buying gifts, planning family dinners, kids off school and, well, you get the picture…

…and that’s not even counting the fact that you have to fight the big red man for popularity, and from what I heard, he’s a pretty tough act to beat!

But don’t worry, because here at Turbo, we’ve been helping dealers make the most of December for more than a decade with our fun, exciting, and sometime over the top campaigns to make sure YOU move the needle of your sales department.

In our humble opinion, your riskiest bet is to play it safe; that’s your best chance to go unnoticed.

You know the saying: If you can’t beat them, join them. That’s our philosophy here at Turbo to help you sell a bunch of cars, and we have the whole cast of characters to help including Selfie, Momma Clause, Twinkle the Christmas fairy and the real Santa himself!

You can also opt for our elegant Holiday Upgrade Extravaganza featuring your manufacturer’s incentives, up to $35,000 in trade-in cash, plus a cash prize of $25,000! Told you we would help you pull out the big guns!

Now, this year, by popular demand from our best-performing dealers, we also have the brand new Holiday Cashback Upgrade Event where we offer prospects around your dealership the ability to choose between the available rebates or to finance the full price and leave your dealership with the difference as a cashback they can spend on whatever they want.

Home improvements, credit cards, vacations, gifts, they choose…
This appealing marketing message takes the pressure off the incentives your manufacturer might be offering and provides a nice lure to get people to precipitate their buying decision in December.

As you know, most people, unless their vehicle breaks down, will prefer to wait for the new year to buy a vehicle. But if you can offer them to leave with a brand new model plus thousands of dollars in cash back in their pockets, that becomes an incentive hard to resist.

If you want to brainstorm your December marketing strategy to make sure you squeeze every deal and opportunity out of your market, give Sean Cassy a call at Turbo Marketing Solutions now.
In December, it’s less about the specific advertising tactics and much more about what you say that will impact your results.

Don’t leave your message to chance and make sure you are early out of the gates with all guns blazing because it’s going to be a very short month and you need to make the most of every single day.

Happy Holidays, Merry Christmas and Happy New Year… and like Sean likes to say: Let’s sell some cars!!