November 13, 2026

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How Cambridge Analytica leveraged fashion to sway undecided voters

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How Cambridge Analytica leveraged fashion to sway undecided voters

Few could have guessed that the type of jeans they bought, or the music they listen to while buying them, would serve as a clue to their stance on women’s reproductive rights, or immigration. Yet, in 2016, this is exactly the type of data Cambridge Analytica …

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