How Would Dealers Rate Their Brand? Scorecard Ranks Winners and Losers

How Would Dealers Rate Their Brand? Scorecard Ranks Winners and Losers

Cox Automotive, in conjunction with Automotive News, just released its Retail Brand Scorecards Study for 2018. The survey is interesting in that it ranks the perceived value of automakers by assessing how desirable they are to dealerships via an A-through-F g…

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