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Jaguar Land Rover

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British multinational automotive company

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Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover Limited, also known as JLR, and is a British multinational automobile manufacturer which produces luxury vehicles and sport utility vehicles. Jaguar Land Rover is a subsidiary of Tata Motors and has its head office in Whitley, Coventry, UK. The principal activity of Jaguar Land Rover Limited is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover marques.

Both marques have long histories prior to their merger – Jaguar going back to the 1930s and Land Rover to the 1940s – first coming together in 1968 as part of the British Leyland conglomerate, later again independent of each other, and then as subsidiaries of BMW (in the case of Land Rover), and Ford Motor Company (Jaguar). In 2000, Rover Group was broken up by BMW and Land Rover was sold on to Ford Motor Company, becoming part of its Premier Automotive Group.

Jaguar Land Rover has been a subsidiary of Tata Motors since they founded it as a holding company for the acquisition of Jaguar Cars Limited and Land Rover Limited from Ford in 2008. On January 1, 2013, the operations of Jaguar Cars Limited and Land Rover were merged as Jaguar Land Rover Limited and the original holding company of Jaguar Land Rover Limited was renamed as Jaguar Land Rover Automotive PLC.


Both businesses having been part of British Leyland for parts of their histories until 1984, Jaguar Cars and Land Rover were eventually reunited into the same group by the Ford Motor Company in 2002.[5] Ford had acquired Jaguar Cars in 1989 and then Land Rover from BMW in 2000.[6][7] In 2006, Ford purchased the Rover brand name from BMW for around £6 million. This reunited the Rover and Land Rover brands for the first time since the Rover group was broken up by BMW in 2000.

On 18 January 2008, Tata Motors, a part of the Tata Group, established Jaguar Land Rover Limited as a British-registered and wholly owned subsidiary. The new company was to be used as a holding company for the acquisition from Ford of the two businesses – Jaguar Cars Limited and Land Rover for US$2.23 billion. That acquisition was completed on 2 June 2008.[8][9] Included in the deal to buy Land Rover and Jaguar Cars were the rights to three other British brands: the Daimler marque, as well as two dormant brands Lanchester and Rover.[10]

On 1 January 2013, the group, which had been operating as two separate companies (Jaguar Cars Limited and Land Rover), although on an integrated basis, underwent a fundamental restructuring. The parent company was renamed to Jaguar Land Rover Automotive PLC, Jaguar Cars Limited was renamed to Jaguar Land Rover Limited and the assets (excluding certain Chinese interests) of Land Rover were transferred to it. The consequence was that Jaguar Land Rover Limited became responsible in the UK for the design, manufacture and marketing of both Jaguar and Land Rover products.[11]

In addition to the Jaguar and Land Rover marques, JLR also owns the rights to the dormant Daimler, Lanchester and Rover marques. The latter was acquired by Land Rover, whilst still under Ford ownership, from BMW in the aftermath of the collapse of MG Rover Group; BMW had retained ownership of the marque when it broke up Rover Group in 2000, then licensed it to MG Rover.[8][11]

Investment and expansion[edit]

In March 2011, Jaguar Land Rover announced that it would hire an additional 1,500 staff at its Halewood plant, and signed over £2 billion of supply contracts with UK-based companies, to enable production of its new Range Rover Evoque model.[12][13] In September 2011, the company confirmed that it would be investing £355 million in the construction of a new engine plant at the i54 business park near Wolverhampton, central England, to manufacture a family of four-cylinder petrol and diesel engines.[14][15] In November 2011 Jaguar Land Rover announced that it would be creating 1,000 new jobs at its Solihull plant, a 25 per cent increase in the size of the workforce at the site.[16][17]

In March 2012, Jaguar Land Rover announced the creation of 1,000 new jobs at its Halewood plant, and a shift to 24-hour production at the plant.[18][19] In the same month, Jaguar Land Rover and the China-based carmaker Chery agreed to invest an initial US$2.78 billion in a new joint venture, the activities of which would include the manufacture of Jaguar and Land Rover vehicles and engines, the establishment of a research and development facility, the creation of a new automobile marque, and sales of vehicles produced by the company.[20][21] Jaguar Land Rover planned to create 4,500 manufacturing and engineering jobs in the UK over the next five years.[22]

In late 2012, the company announced a joint venture for Jaguars and Land Rovers to be built in China, now the world’s biggest car-market. The agreement was with Chery, China’s sixth largest auto manufacturer, and called for a new Chinese factory in Changshu to build vehicles starting in 2014. Trial production at the facility began in April 2014, with a potential capacity of 130,000 vehicles annually.[23] The first production model by the Chery Jaguar Land Rover venture was the Evoque, with other models planned that also include modifications, such as longer wheelbases, to satisfy Chinese market demand.[24]

In September 2013, Jaguar Land Rover announced an additional 1,700 jobs and £1.5 billion investment at its facility in Solihull. The money was to be spent on designing systems to allow the chassis of future models to be made out of aluminium; the first of these would be a new mid-sized sports saloon car to be introduced in 2015.[25] The same month, the company announced plans to open a £100 million research and development centre called the National Automotive Innovation Campus at the University of Warwick, Coventry to create a new generation of vehicle technologies. Jaguar Land Rover was to invest £50 million in the facility , the university and the UK government.[26] The carmaker said around 1,000 academics and engineers would work there and that construction would start in 2014.[27][28]

Under its chief executive, Ralf Speth, JLR has significantly increased its investment in research and development. In 2013, according to Speth, it invested £3 billion in “product creation” and claimed to be the “biggest R&D investor in the UK in the automotive business”.[29]

In 2017 a plant for Ingenium engine production was added to the Chery Jaguar Land Rover facility in China.[30]

On 13 April 2018, Jaguar Land Rover announced that it would be cutting 1,000 temporary contract jobs in the West Midlands, citing a slump in sales due to uncertainty over changes to taxes on diesel cars and Brexit.[31][32]

In 2019, Jaguar Land Rover purchased Bowler Motors, which became part of its SVO (Special Vehicle Operations) division.[33][34][35][36][37]

In 2023, Jaguar Land Rover unveiled new corporate identity as it evolves to JLR. New JLR identity embodies elegance, modernity and the company’s forward-thinking essence. As announced, Range Rover, Defender, Discovery and Jaguar brands to be amplified under House of Brands approach. Land Rover heritage mark to remain integral and will be visible on our vehicles, online platforms and retail sites and New JLR identity is next step in Reimagine strategy and reflects company’s modern luxury ambition.


In the year ended 31 March 2013, Jaguar Land Rover sold a total of 374,636 units. In 2016, Jaguar Land Rover became the biggest car manufacturer in the UK, producing 489,923 cars and overtaking Nissan, the previous leader.[38]

In January 2014, the Wall Street Journal reported that Jaguar Land Rover sold a record 425,006 vehicles in 2013 as demand for its luxury vehicles increased in all major markets including in China, North America and Europe.[39]

JLR was struggling by mid-2019 and Tata Motors wrote down its investment in JLR by $3.9 billion. Much of the financial problem was due to a 50% drop in sales in China during 2018, although the situation was improving by autumn 2019. This was confirmed by a third quarter profit of £156m (pre-tax) versus a £395m loss in the second quarter; JLR had also experienced a boost in sales in China of 24%. The new Range Rover Evoque was helpful in boosting profit, with a 54.6% increase in worldwide sales.[40][41] Tata was open to considering a partnership with another company, according to a statement in mid-October, if the partnership agreement would allow Tata to maintain control of the business. The company ruled out the possibility of a sale of JLR to another entity.[42]

Corporate affairs[edit]

Jaguar Land Rover Automotive is a public limited company incorporated under the laws of England and Wales (Company No. 06477691). The immediate parent of Jaguar Land Rover Automotive PLC is TML Holdings Pte. Ltd., Singapore and the ultimate parent undertaking and controlling party is Tata Motors Limited of India.[43] The Chairman of Tata Group, Ratan Tata, was the chairman and a director of Jaguar Land Rover Automotive PLC from 2008 to December 2012.

Jaguar Land Rover Automotive PLC’s principal active subsidiaries are:[44]

  • Jaguar Land Rover Holdings Limited
  • Jaguar Land Rover Limited (designs, manufactures and sells Jaguar and Land Rover vehicles)

Senior leadership[edit]

List of former chairmen[edit]

  • Ratan Tata (2008–2012)
  • Cyrus Mistry (2012–2016)
  • List of former CEOs[edit]

  • Sir Ralf Speth (2010–2020)
  • Thierry Bolloré (2020–2022)[45]
  • Financial data[edit]


    Jaguar Land Rover Halewood, Liverpool

    Jaguar Land Rover has six main facilities for research and development, manufacturing and vehicle assembly, of which five are in the UK and one in India.

    Jaguar Land Rover has three research and development facilities in the UK:

    • Gaydon, Warwickshire – an engineering and development facility which was formerly the Land Rover headquarters. Formerly an RAF bomber base before being acquired by British Leyland and redeveloped as a vehicle design, development and testing centre.
    • Whitley, Coventry – an engineering and development site and headquarters of Jaguar Land Rover which was formerly the Jaguar Cars head office. This site was acquired from Peugeot in the 1980s, and was formerly a First World War airfield, an aircraft factory and then a missile factory before being sold to the Rootes Group (later Chrysler Europe).
    • JLR is a partner in the National Automotive Innovation Centre at the University of Warwick, Coventry.

    Vehicle Assembly plants:[54][55]

    • Castle Bromwich Assembly, Birmingham. Jaguar Land Rover’s main Jaguar assembly plant, producing the XF, XJ and F-Type ranges. Originally an aircraft factory during World War Two – Spitfires were built here – it was later acquired by Pressed Steel Fisher and became a vehicle body assembly works. It came under the auspices of Jaguar through the merger with BMC in the 1960s.
      • Jaguar XE, Jaguar XF, Jaguar F-Type
    • Halewood plant, Halewood, Liverpool City Region. Used by Jaguar Land Rover for Land Rover production. Originally a Ford assembly plant (the Ford Escort being its most prolific model) it was given to Jaguar in 2000 for production of the X-Type. Ford still owns the transmission manufacturing operation at Halewood.
      • Land Rover Discovery Sport, Range Rover Evoque
    • Solihull plant, Lode Heath, Solihull, West Midlands. Jaguar Land Rover’s principal Land Rover assembly plant. This was originally an aircraft engine plant during World War Two, then became a Rover Company plant after the war. It produced Rover passenger cars until 1982, and has been the production site of the classic Land-Rover (both Series and Defender) and the full-size Range Rover for their entire production runs. In 2014 the Jaguar XE became the first Jaguar car to be assembled here, followed by the F-Pace in 2016.
      • Range Rover, Range Rover Sport, Range Rover Velar, Jaguar F-Pace
    • Pune, India[56]
      • Jaguar XF, Range Rover Evoque, Range Rover Velar
    • Chery Jaguar Land Rover, Changshu, China[57]
      • Range Rover Evoque, Land Rover Discovery Sport, Jaguar XE, Jaguar XF
    • JLR Brazil, Itatiaia, Brazil[58]
      • Range Rover Evoque, Land Rover Discovery Sport
    • JLR Slovakia, Nitra, Slovakia[59][60]
      • Land Rover Discovery, Land Rover Defender

    SVO facility

    • Ryton-on-Dunsmore, Warwickshire – where the Special Vehicle Operations development centre was created in 2016. The site was previously used by Rootes for aircraft production plant for World War Two, and later became the Rootes/Chrysler/Peugeot car plant which was closed in 2006 and has since been demolished.

    Engine Assembly plants

    • Engine Manufacturing Centre, Wolverhampton. A £500 million facility located at the i54 site in Staffordshire close to Wolverhampton where the Ingenium family of modular diesel and petrol engines are built. The plant was officially opened by Her Majesty Queen Elizabeth II on Thursday 30 October 2014.
    • Chery Jaguar Land Rover, Changshu, China.[61]

    Planned facilities[62][63]

    • Software engineering facility, Shannon, Ireland
    • Storage depot, Stone, Staffordshire


    • The Magna Steyr company in Graz, Austria[64] builds the E-Pace (from 2017) and the I-Pace (from 2018).

    In 2020, Jaguar Land Rover’s UK production facilities were halted for the period from March 20 to April 20 due to coronavirus pandemic.[65]


    Jaguar Land Rover currently sells vehicles under the Jaguar and Land Rover marques.

    NOx emissions ratings[edit]

    In March 2019, Jaguar Land Rover became the first European car producer to submit new cars from its marques to AIR Index to receive NOx emissions ratings.[66]

    Future electrification[edit]

    In September 2017, Jaguar Land Rover announced that all new Jaguar and Land Rover models launched from the 2020 model year will have an all-electric or hybrid powertrain option.[67] In October 2017, JLR announced that its electrification programme will start with the Range Rover Sport P400e for the 2018 model year, a plug-in hybrid model due in the showrooms in late 2017.[68] and be followed by the launch of a plug-in hybrid Range Rover due in 2018 for the 2019 model year.[69] Jaguar Land Rover paid $49.5 million in fines for missing its American Corporate Average Fuel Economy targets over the 2009–13 model years.[70]

    At the beginning of June 2019, JLR and BMW announced that they will collaborate “to develop next generation electric drive units”.[71] On 5 July 2019, JLR confirmed that they intended to build an all-electric XJ luxury saloon car, at their Castle Bromwich plant.[72] The car was expected to be launched in 2020.[73] On 15 February 2021, CEO Thierry Bolloré announced that development on the all-electric XJ saloon has been cancelled due to poor sales of saloons in general, as people around the world are preferring crossovers, SUVs, and pickup trucks over saloons, coupes, convertibles, estates, hatchbacks, and compact cars, especially in the Americas, Oceania, Africa, and the Middle East.[citation needed]

    In February 2021, JLR announced that the entire Jaguar range will become all-electric for the 2025 model year. The company also stated that it will introduce its first all-electric Land Rover vehicle in 2023 as a 2024 model year. JLR also stated that it will end production and sales of diesel-powered Land Rover vehicles in 2026, with production and sales of petrol-powered Land Rover vehicles ending in 2030. This will lead to Jaguar Land Rover becoming 100% all-electric by the 2030s. CEO Thierry Bolloré clearly stated that this is to help JLR comply with the incoming more stringent emission standards and the phase-out and banning of fossil fuel vehicles by 2030 from Europe, India, China, South Korea, Japan, United States, etc. due to climate change and air pollution. This also comes after the United Kingdom passed legislation in February 2020, that will ban all fossil fuel vehicles from the UK by 2030. Bolloré also stated that all the upcoming electric vehicles being introduced by JLR and other car manufacturers should also become more mainstream and eventually overtake fossil fuel vehicles.[74][75]

    Current Jaguar products[edit]

    • Jaguar XE (compact executive car)
    • Jaguar XF (executive car & estate)
    • Jaguar F-Type (sports car)
    • Jaguar E-Pace (high end subcompact luxury SUV)
    • Jaguar F-Pace (compact luxury SUV)
    • Jaguar I-Pace (compact luxury electric SUV)

    Current Land Rover products[edit]

    • Land Rover Defender (off-road luxury SUV)
    • Land Rover Discovery (mid-size luxury SUV)
    • Land Rover Discovery Sport (subcompact luxury SUV)
    • Range Rover (full-size luxury SUV)
    • Range Rover Sport (mid-size luxury SUV)
    • Range Rover Velar (high end compact luxury SUV)
    • Range Rover Evoque (high end subcompact luxury SUV)


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  • ^ “Jaguar Cars to Go All-Electric by 2025 as JLR Plans Full Range of E-Models by 2030”. U.S. News. 15 February 2021. Retrieved 16 February 2021.
  • External links[edit]

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