July 25, 2024

Online Shop Review

Online Shop and Product Review

Matches Fashion

4 min read

London-based luxury fashion retailer

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Matches is one of the leading global luxury e-commerce platforms shipping to over 200 countries. Matches offers ready-to-wear, shoes, bags and accessories for womenswear, menswear and lifestyle products.

The business operates online and via three stores in London.


1987 – 2017[edit]

Tom Chapman and Ruth Chapman opened the first store in Wimbledon Village in 1987, and opened an online store in 2007.[1] In 2012, the Chapmans sold a £20,000,000 stake to venture capital firms to help build its online presence.[2] In 2017, the founders sold the business to private equity firm Apax for an estimated 400 million.[3]

2018 – 2021[edit]

Ajay Kavan stepped down as CEO of Matches Fashion in March 2021.[4] In September 2021, Paolo de Cesare became CEO of Matches Fashion.[5]

2022 – present[edit]

(12 Jul 2022) – Matches confirms Nick Beighton as its new CEO,[6] Following this Matches received £60m from Apax[7] to power it’s turnaround.

(03 Nov 2022) – Matches rebrands from Matchesfashion to Matches[8]

(13 Apr 2023) – At Matches 5 Carlos Place, London – the retailer’s townhouse which doubles as a physical store and events space – ‘The World of Loewe’ puts the anthurium flower at its centre with an immersive installation.[9]

(17 Jul 2023) – Matches held a series of private shopping events[10] showcasing its exclusive vacation capsules, with items that run the gamut from summer evening gowns from Giambattista Valli and beach cover-ups from Missoni to crochet Gucci accessories.

(9 Aug 2023) – Matches partnered with Sellier Knightsbridge to sell vintage bags.[11]

(17 Sep 2023) – Vogue100 Hosted An Intimate Breakfast At Matches’s Townhouse During London Fashion Week[12]

(12 Nov 2023) – In the same year Matches Saw Slight Revenue Drop[13] but said it has grown its customer base in its UK and US markets and has “improved underlying profitability.”


There is one “logistic centre” in the UK. Matches also maintains studios to produce pictures of the merchandise with photographers in the UK.

See also[edit]

  • Burberry
  • Farfetch
  • YOOX Net-a-Porter Group
  • Mytheresa


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  • ^ .mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg”)right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg”)right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg”)right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url(“//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg”)right 0.1em center/12px no-repeat}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#3a3;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}”Matchesfashion.com co-founder: “Leaders must rethink what’s possible and deliver meaningful change””. www.managementtoday.co.uk. Retrieved 16 November 2020.
  • ^ “Ruth Chapman: ‘In fashion, when women talk, men listen. That’s an”. Evening Standard. 5 September 2013. Retrieved 16 November 2020.
  • ^ “Husband and wife bank £400m from sale of Matchesfashion.com”. the Guardian. 1 September 2017. Retrieved 27 January 2022.
  • ^ Conti, Samantha (1 March 2021). “Ajay Kavan Steps Down as Matchesfashion CEO After One Year”. WWD. Retrieved 27 January 2022.
  • ^ Socha, Samantha Conti, Miles; Conti, Samantha; Socha, Miles (20 September 2021). “Matchesfashion Picks Paolo de Cesare as CEO”. WWD. Retrieved 27 January 2022.{{cite web}}: CS1 maint: multiple names: authors list (link)
  • ^ UK, FashionNetwork com. “Matchesfashion confirms Nick Beighton as its new CEO”. FashionNetwork.com. Retrieved 12 November 2023.
  • ^ “MATCHESFASHION | Apax Partners”. www.apax.com. Retrieved 12 November 2023.
  • ^ UK, FashionNetwork com. “Matchesfashion confirms Nick Beighton as its new CEO”. FashionNetwork.com. Retrieved 12 November 2023.
  • ^ published, Jack Moss (13 April 2023). “In bloom: a flower-filled Loewe café has popped up at Matchesfashion”. wallpaper.com. Retrieved 12 November 2023.
  • ^ Lockwood, Lisa (17 July 2023). “Matches Heading Out to the Hamptons for Series of Activations”. WWD. Retrieved 12 November 2023.
  • ^ Adegeest, Don-Alvin (9 August 2023). “Matches partners with Sellier Knightsbridge to sell vintage bags”. FashionUnited. Retrieved 12 November 2023.
  • ^ “Vogue100 Hosted An Intimate Breakfast At Matches’s Townhouse During London Fashion Week”. British Vogue. 18 September 2023. Retrieved 12 November 2023.
  • ^ “Matchesfashion Saw Slight Revenue Drop in 2022”. The Business of Fashion. 1 November 2023. Retrieved 12 November 2023.
  • External links[edit]

    • Official website

    .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct,.mw-parser-output .geo-inline-hidden{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}51°27′33″N 0°7′55″W / 51.45917°N 0.13194°W / 51.45917; -0.13194

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    Source: https://en.wikipedia.org/wiki/Matches_Fashion

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