Mother (drink)
8 min read
Energy drink.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}Not to be confused with the “Mother” variety of Full Throttle energy drinks, also made by Monster Beverage Corporation..
.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}html.client-js body.skin-minerva .mw-parser-output .mbox-text-span{margin-left:23px!important}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}
.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}body.skin-minerva .mw-parser-output .infobox-header,body.skin-minerva .mw-parser-output .infobox-subheader,body.skin-minerva .mw-parser-output .infobox-above,body.skin-minerva .mw-parser-output .infobox-title,body.skin-minerva .mw-parser-output .infobox-image,body.skin-minerva .mw-parser-output .infobox-full-data,body.skin-minerva .mw-parser-output .infobox-below{text-align:center}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin–responsive .mw-parser-output .infobox-table{display:table!important}body.skin–responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin–responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin–responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin–responsive .mw-parser-output .infobox-table th,body.skin–responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}
Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Introduced in late 2006 after Coca-Cola’s failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry.
Original version
[edit]
The original Mother formula was a natural-based formula in response to consumers’ health demands. It had a poor reception due to its unfavourable taste. The original formulation contained 106 mg of caffeine, 33 g of sugar, fruit of the Açaí Palm, 68% apple juice, 5% lemon juice, carbonated water, fructose and malt extract and trace quantities of guarana and ginseng, per 250 mL can.
Reformulation and relaunch
[edit]
Coca-Cola announced the reformulation and relaunch of Mother in June 2008 after 18 months on the market announcing the new product will be made available from July 1. Changes announced include a new taste (“extensively researched with consumers”), a larger 500 mL can, and a change of packaging colour from aluminium to black and red, the colour of the drink from yellow to green, along with a A$3 million marketing campaign.[1]
The primary focus of both the campaign and the new packaging is the reformulated taste of the drink, proclaimed on the packaging as ‘New – tastes nothing like the old one!’.
Since then Coca-Cola has launched a 4×500 mL Mother take-home pack. Mother Surge was launched in July 2009, an orange flavoured variation with 5% juice and the same mix of Taurine, Caffeine and Guarana. Mother was launched into a 355 mL glass bottle in August 2009. And most recently a ‘Mother of a mixer’ 250 mL can was launched for bars/clubs in October 2009 followed by convenience stores in April 2010. In 2010 330 mL cans are stocked in some vending machines alongside other Coke Brands. In May 2010, a 150 mL variety, ‘Mother Big Shot’ was released, containing “double guarana and taurine… vs Mother regular per 100mL” according to the can. From November 2010, Mother released both a Low Carb and Lemon Bite variety of the drink. In July 2012, a sugarfree version was released (with a silver can instead of the black).
Recently, Coca-Cola launched a new Mother energy drink variant to the market, featuring “Fuel Cap Bottle”. This drink is similar to the new Mother taste and boasts Mother’s “8 energy ingredients” as the main push.
In March 2017 Mother Energy rebranded their logo and packaging designs, as well as introduced the Kicked Apple flavour.[2]
Nutritional information (reformulated)
[edit]
Ford FG Falcon of Jonathon Webb
Average quantities per 500 mL serving:
- Energy: 952 kJ (228 cal)
- Protein: 0 g
- Fat, total: 0 g
- Saturated: 0 g
- Carbohydrates: 51 g
- Sugars: 51 g
- Sodium: 240 mg
- Caffeine: 160 mg (Guarana extract)
- Niacin (B3): 9.0 mg
- Pantothenic Acid (B5): 3.3 mg
- Vitamin B6: 1.0 mg
- Vitamin B12: 0.5 μg
- Taurine: 2000 mg
- Glucuronolactone: 600 mg
- Inositol: 60 mg
References
[edit]
.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}
.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:”: “}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:” · “;font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:” (“;font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:”)”;font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:” “counter(listitem)”a0 “}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:” (“counter(listitem)”a0 “}.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin–responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}
Joint ventures
- Coca-Cola Beverages Africa (66.5%)
- Coca-Cola Europacific Partners (19.5%)
- Coca-Cola Beverages Philippines (60%)
- Coca-Cola FEMSA (28%)
- Coca-Cola Hellenic (23.2%)
- Bambi (23.0%)
Former holdings
- Beverage Partners Worldwide
- Coca-Cola Amatil
- Coca-Cola Enterprises
- Columbia Pictures
- TriStar Pictures
Legal
- United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
- Escola v. Coca-Cola Bottling Co. (1944)
- Sinaltrainal v. Coca-Cola (2001)
- POM Wonderful v. Coca-Cola (2014)
Campaigns
and slogans
- Ashita Ga Arusa
- Coke Zero Facial Profiler
- Coming Together
- Country Sunshine
- H2NO
- Hey Kid, Catch!
- I’d like to buy the world a Coke
- The Lost Island of Alanna
- MagiCan
- Max Headroom
- Move to the Beat
- My Coke Rewards
- MyCoke
- Once Upon a Wheel
- Open Happiness
- Pepsi Invaders
- Coca-Cola polar bears
- The Polar Bears
- Share a Coke
Other
- Coca-Cola buildings and structures
- Criticism of Coca-Cola
- Cocacolonization
- Coca-Cola Freestyle
- Cola wars
- Limca Book of Records
- One, Two, Three (1961 film)
<!–esi –>
Retrieved from “https://en.wikipedia.org/w/index.php?title=Mother_(drink)&oldid=1235240908”
Source: https://en.wikipedia.org/wiki/Mother_(drink)
