Muscle Food is a British online food retailer based in Nottingham, UK that sells high-protein food and snacks, lean meats and sports supplements.[1][2][3]
History[edit]
Muscle Food was founded in 2013 by Darren Beale.[4][5] They initially targeted only the bodybuilding community, but it soon expanded to reach the customers in the UK and Europe which included celebrities and sports people.[6][7] In 2015, Muscle Food launched the first protein pizza in the country.[8][9] They signed the contracts with the three supermarket chains Sainsbury’s, Co-op and Spar to sell their products and also start selling their products online.[10][11][12]
In January 2018, Muscle Food received £10 million funding from BGF to expand the business internationally.[13][14][15][16] In the same year, MuscleFood’s entered into health and exerciser market with the launch of Do The Unthinkable programme.[17][18]
Later in the year, the company won Specialist Online Retailer of the Year award at the Grocer Gold Awards.[19][20]
Controversy[edit]
Muscle Food recalls more than 60 meat products after inspection by the Food Standards Agency.[21][22] They found that supplier, DB Foods, was found to be using food which had the wrong use-by dates on the labels.[23] As a result, Muscle Food urged clients not to eat a range of its products between January 25th 2018 – February 3rd 2018 and recalled their products.[24][25]
^ “Muscle Food eyes new markets and retail channels”. foodnavigator.com. Retrieved 2018-08-29.
^ “Co-op, Sainsbury’s and Spar listings were just the beginning for this online food retailer | Business Advice”. Business Advice. 2018-01-15. Retrieved 2018-08-29.
^ “MuscleFood Secures Investment To Support Expansion Plans | KamCity”. www.kamcity.com. Retrieved 2018-08-29.
