This article is about exercise equipment company. For vehicle technology company, see Peloton Technology. For other uses, see Peloton (disambiguation).
Peloton is a New York City based exercise equipment and media company, founded in 2012. The company’s main product is a luxury stationary bicycle that allows users to stream spinning classes for the company’s fitness studio through a monthly subscription service.[1]
Contents
1 History
2 Products
2.1 Bike
2.2 Tread
2.3 Subscription
3 Funding
4 References
5 See also
History[edit]
Peloton was founded by Graham Stanton, Hisao Kushi, John Foley, Tom Cortese, and Yony Feng in 2012.[2]
In January 2017, William J. Lynch Jr. joined Peloton as company president.
In May 2018, Peloton announced plans to expand into Canada and the United Kingdom in fall 2018.[3]
In June 2018, Peloton acquired Neurotic Media, a music distributor.[4]
Products[edit]
Bike[edit]
Peloton’s stationary bike was released in 2014 for $2,000 and contains a 22″ touchscreen to watch classes, which runs on a custom version of Android.[5] The bike also requires cleats, which lock into the pedals.[6]
Classes for the bike are streamed live from Peloton’s cycling studio in Chelsea, Manhattan and uploaded the company’s subscription service for future viewing.[7] The studio is also open to the public to take classes at.
A version of the bike designed for commercial environments was unveiled in January 2017.[8]
Tread[edit]
Tread is a $4,000 treadmill unveiled by Peloton at the Consumer Electronics Show in January 2018, which will begin shipping in fall 2018.[9] Like the bike, classes are available through a large touchscreen computer that is mounted at the front of the treadmill.[10]
Subscription[edit]
Peloton Digital is a monthly subscription service that allows users to stream the company’s classes on their iOS device.[11]
Funding[edit]
Before launching its stationary bike and fitness platform, Peloton raised $3.9 million in 2012 for product development.[12]
In April 2014, Peloton raised a $10.5 million series B round of funding.[13]
In April 2015, Peloton raised a $30 million series C round of funding.[14]
In December 2015, Peloton raised a $75 million series D round of funding.[15]
In May 2017, Peloton raised a $325 million series E round of funding, valuing the company at $1.25 billion.[16]
In August 2018, Peloton raised a $550 million series F round of funding, valuing the company at $4 billion.[17]
Peloton Interactive plans to go public in 2019.[18]
References[edit]
^ LaVito, Angelica (23 May 2018). “Peloton CEO John Foley says fitness company is ‘weirdly profitable'”. CNBC. Retrieved 3 August 2018..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:”””””””‘””‘”}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
^ Mitra, Sramana (12 July 2017). “Billion Dollar Unicorn Peloton – Cycles Into The Club”. Yahoo News. Retrieved 4 August 2018 – via LinkedIn.
^ Shankar, Bradly (10 May 2018). “Peloton’s connected spin bike is coming to Canada this fall”. MobileSyrup. Retrieved 4 August 2018.
^ Fernandez, Marisa (27 June 2018). “Peloton acquires music distributor Neurotic Media”. Axios. Retrieved 3 August 2018.
^ Eadicicco, Lisa (31 May 2018). “Working Out Is Hard. Streaming Just Might Make It Easier”. TIME. Retrieved 4 August 2018.
^ Goode, Lauren (25 April 2018). “My two-month ride with Peloton, the cultish, internet-connected fitness bike”. The Verge. Vox Media. Retrieved 4 August 2018.
^ Frieswick, Kris (May 2016). “This Startup Will Keep You From Ever Going to the Gym Again”. Inc. Retrieved 4 August 2018.
^ Takahashi, Dean (4 January 2018). “Peloton launches immersive fitness bike for commercial gyms”. VentureBeat. Retrieved 3 August 2018.
^ Hanbury, Mary (27 February 2018). “We tried the new $4,000 treadmill from the billion-dollar startup that could be ‘the Apple of fitness’ — here’s the verdict”. Business Insider. Retrieved 3 August 2018.
^ Schomer, Stephanie (9 January 2018). “Peloton Just Unveiled a $4,000 Treadmill — and Everything Is Riding on It”. New Haven Register. Retrieved 4 August 2018.
^ Moscaritolo, Angela (20 June 2018). “Get Your Sweat On With Peloton App (No Pricey Machine Required)”. PC Magazine. Retrieved 4 August 2018.
^ “Peloton”. AngelList. Retrieved 4 August 2018.
^ Dorbian, Iris (24 April 2014). “Tiger Global leads Series B round for Peloton”. The PE Hub Network. Retrieved 4 August 2018.
^ Buhr, Sarah (16 April 2015). “Stationary Bike Startup Peloton Expands Production And Distribution With $30M In New Funding”. TechCrunch. Oath Inc. Retrieved 4 August 2018.
^ Porter, Kiel (1 December 2015). “Peloton Raises $75 Million From Serial Fitness Backer Catterton”. Bloomberg News. Retrieved 4 August 2018.
^ Rao, Leena (24 May 2017). “This Tech Cycling Company Is Now Worth $1 Billion”. Fortune. Retrieved 3 August 2018.
^ Sawers, Paul (2 August 2018). “Peloton snags $550 million in new financing, valued at $4 billion ahead of expected IPO”. Fast Company. Retrieved 3 August 2018.
^ Griffith, Erin (3 August 2018). “Peloton’s New Infusion Made It a $4 Billion Company in 6 Years”. The New York Times. Retrieved 4 August 2018.
