Poppi (company).

American prebiotic soda brand.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin–responsive .mw-parser-output .infobox-table{display:table!important}body.skin–responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin–responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin–responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin–responsive .mw-parser-output .infobox-table th,body.skin–responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}

Poppi is an American prebiotic soda brand known for its “gut healthy” approach to the carbonated-beverage market. Launched in 2018, Poppi offers a variety of low-sugar flavors, each with 25 calories or less. As of 2023, the company’s sales have surpassed $100 million with the sodas being available in over 120 retailers. In May 2024, the company became involved in a lawsuit regarding allegations that their health claims misled consumers due to the lack of fiber content in the drink.

History

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Background

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Poppi was initially founded as Mother Beverage by couple Allison and Stephen Ellsworth. The pair appeared on Shark Tank under the name Mother Beverage in 2018. [1] The name ‘Mother Beverage’ was a nod to the raw, unfiltered apple cider vinegar used in the soda. Allison had previously worked in the oil and gas industry and initially sold apple cider vinegar-based health drinks at local farmer’s markets. After they were married, she and her husband decided to start Mother Beverage in their hometown, Austin, Texas. [2] The company was given a $400,000 investment by shark Rohan Oza, which was used to rebrand Mother Beverage. In 2020, they renamed the soda to Poppi to attract a more youthful and modern audience.[1]

The company raised a $13.5 million series A funding round in 2021 and a $25 million Series B round in 2022.[3]

In 2023, Poppi launched their Soda’s Back ad campaign, which boosted brand visibility and in-store sales at over 120 stores, causing their revenue to surpass $100 million as of 2023.[4] As of 2024, the brand has had partnerships with celebrities such as Hailey Bieber, Kylie Jenner, Billie Eilish, Russell Westbrook, Jennifer Lopez, and Olivia Munn.[5][6] Through their popular social media and their usage of brand partnerships, Poppi, as of 2024, has become the most popular soft drink on Amazon.[7]

Marketing

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Poppi Soda’s brand advertising includes music and sports as brand pillars. In 2023 Poppi Soda featured music by electronic pop artist Jane & The Boy in a TV Spot.[8] In 2024 Poppi announced a brand partnership with American rapper and singer Post Malone[9] in the wake of his public announcement that he would cut traditional soda from his diet.[10] Also in 2024 the brand debuted a sponsorship of the Los Angeles Lakers.[11]

Lawsuit

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As of May 2024, Poppi is involved in a class-action lawsuit in California. Brought on by attorney Kristen Cobbs, the suit alleges that the company misled consumers with false claims about the gut benefits the company’s “prebiotic” soda claimed to have.[12] Though the soda does contain inulin, a naturally soluble fiber, Cobbs claims that the 2 grams of fiber within the drink is too low to create a meaningful effect for gut health.[13]  This lawsuit claims that the company violates California law with false and misleading advertising.[14][2] As of December 2024, there have been no rulings or settlements reported.

Flavors

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Poppi offers a variety of low-sugar flavors, each with 25 calories or less.[14]

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References

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External links

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• Official website

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