July 18, 2026

Online Shop Review

Online Shop and Product Review

Product Quality and Entering Through Tying: Experimental Evidence

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Product Quality and Entering Through Tying: Experimental Evidence

his study empirically explores Google’s decision to tie its new reviews product to the top of its search results, excluding competitors. Results suggest that such “tying” can facilitate dominant platforms’ entry into adjacent markets, even when the tied produ…

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