Rebel (firm).

Australian sporting goods chain owned by Super Retail Group

.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}For Rebel Sport in New Zealand, see Briscoes Group.
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Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain. It is a subsidiary of Super Retail Group. The company has more than 160 stores across Australia and over 6,000 employees.[1]

History

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Rebel store in Stockland shopping centre, Rockhampton, Queensland, 2022

Rebel Sport was established in 1985 with its first store in Bankstown.[2] After being listed on the Australian Securities Exchange in 1993,[3] it was purchased by Harvey Norman in July 2001.[4]

Archer Capital acquired Amart Sports in 2004.[5] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[5][6][7] In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.[citation needed]

In 2011, Amart Sports was acquired by Super Retail Group.[5] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[8][9][10][11] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

In 2012, Rebel Sport dropped the word “sport” from its name and adopted a new logo and black and yellow branding.[12]

Brands

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Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.

Ell & Voo is an activewear brand owned by Rebel.[13]

Sponsorships

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On 25 November 2015, Rebel signed on as Women’s Big Bash League’s naming rights sponsor and also become the official online retail store of Cricket Australia.[14] Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.

References

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External links

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• Official website

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Source: https://en.wikipedia.org/wiki/Rebel_(company)