Starry (drink)

Lemon-lime flavored soft drink line

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Starry is a lemon-lime soft drink distributed in the United States by PepsiCo. Distribution first began in January 2023. The brand is aimed at competing against Coca-Cola’s Sprite and Dr Pepper’s 7 Up. Starry replaced Sierra Mist as Pepsi’s lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category.[1][2] Starry contains no caffeine, and as of April 2023 is available in Regular and Zero-Sugar varieties.

History[edit]

In July 2022 it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist.[3] The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo.[4]

A can of Starry Lemon-Lime

The brand began being distributed in stores in January 2023 with marketing geared towards Generation Z.[5][6][7]

Product[edit]

Starry is sold in cans in either 7.5 ounce or 12 ounce sizes, and in plastic bottles ranging in size from 16 ounces to two liters.[8] Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives.[9] Starry uses high-fructose corn syrup as a sweetener, unlike its predecessor, which was sweetened using cane sugar.[clarification needed]

Reception[edit]

Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist,[10] while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market.[11] Starry is regarded[by whom?] as being more “citrus-y” than its predecessor.

References[edit]

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• 1Produced under a partnership with Ekaterra 2Outside the U.S. 3Distributed 449% owned 5Fruit juices under license

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