The Auto Industry Has No Idea What Women Want

The main automobile of Hot Girl Summer is here, and it’s not a plug-in hybrid or a high-end SUV! Females are paying six numbers for old Ford Broncos, vintage Land Rover Defenders, Jeep Wranglers, and Toyota Land Cruisers, and it isn’t simply because of fond memories. Timeless SUVs have actually become the latest style statement, wealth signifier, and auto gamechanger for among the vehicle sector’s most forgotten demographics: women who don’t intend to spend their lives classified as consumers. This also stands for a wholesale being rejected of the existing automobile market, and that means we have an examination on our hands for this episode of Fuel for Thought!

Why is the automobile industry stopping working to record this vintage-obsessed group? And is this brand-new cultural attraction merely about appearances, or exists something much deeper going on right here? From Sydney Sweeney’s recovered Bronco to $300,000 restomods, the “Hot Girl Car” fad exposes a grim truth concerning all these cruel modern-day crossover SUVs: sure, they may have all the conveniences of the future, however they don’t have the character of the past.

Read the Wall Street Journal short article, “The Expensive Accessory Every ‘Hot Girl’ Wants: An Old, Loud SUV”: https://www.wsj.com/lifestyle/cars/hot-girl-cars-old-broncos-suvs-classic-vintage-eaf84f3a

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Timestamps:
00:00 The Official Car of Hot Girl Summer
02:38 Intro Theme
02:48 Why Women Are Buying Classic SUVs
09:40 How Relatability and Vibes Influence Automotive Taste
11:51 The Not-So-Hidden Costs of Vintage SUVs
15:07 Why Modern SUVs Have No Soul
17:26 Women Deserve To Enjoy Classic Cars