The Everlane of Cowboy Boots Is Bringing Western-Wear Into the Direct-to-Consumer Age

The Everlane of Cowboy Boots Is Bringing Western-Wear Into the Direct-to-Consumer Age

When Paul Hedrick quit his job in 2014 to work on Tecovas — a digitally native, direct-to-consumer Western-wear label — full-time, he didn’t necessarily foresee that cowboys were on track to become one of fashion’s most defining influences four years later. N…

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