Travel Tuesday, also known as Travel Deal Tuesday, is a marketing term for e-commerce transactions occurring on the Tuesday after Thanksgiving in the United States.[1] It originated in 2017, when Hopper, an online flight marketplace, realized that the Tuesday after Thanksgiving was profitable for consumers to book flights.[2] It is mainly a United States-based phenomenon. However, some overseas companies do recognize the holiday.[3]
History
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In 2017, Hopper, an online flight marketplace, created Travel Tuesday after realizing that in the post-Thanksgiving shopping period, the Tuesday after Thanksgiving was the most profitable time for consumers to book flights.[2] Since then, major airline providers such as Orbitz, Travelocity, and CheapTickets have recognized the holiday.[4] However, outside the United States, the holiday is rarely celebrated.[3]
Impact
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In 2018, Hopper stated that for them, the day offered the highest airfare sales in 2017, also noting that compared to Cyber Monday and Black Friday, fares were somewhat cheaper.[5] In 2022, flight sales because of Travel Tuesday were thrice as much compared to the sales in the rest of the post-Thanksgiving period.[6]
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^ a b Palma, Kristi. “Get these Logan Airport deals during Travel Deal Tuesday 2023”. www.boston.com. Retrieved 2024-02-13.
^ a b “What is Travel Tuesday – and what are the best travel deals?”. The Independent. 2023-11-28. Retrieved 2024-02-13.
^ Unger, Carl. “Is Travel Tuesday the new Cyber Monday? What to know before booking a deal”. USA TODAY. Retrieved 2024-02-13.
^ Sablich, Justin (2018-11-15). “The Best Shopping Holiday for Travelers May Not Be Black Friday (but It’s Close)”. The New York Times. ISSN 0362-4331. Retrieved 2024-02-13.
^ Mautone, Kira (2023-11-21). “Travel expert details how to get the most out of ‘Travel Tuesday’ to maximize travel in 2024”. Fox News. Retrieved 2024-02-13.
External links
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Official website
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