November 14, 2026

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V (drink)

6 min read

Energy drink brand
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V is an energy drink brand produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product’s success, a market share over 60% in New Zealand[1] and 42% in Australia,[2] makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull.[3] Frucor says V energy drinks are not intended for children, and they are not recommended for pregnant women or people sensitive to caffeine.[4]

Variants[edit]

V Energy (also referred to as “V Green”[5]) is the original flavour of V released in 1997.

Blue (also referred to as “V Blue”) is a “mysterious” flavour introduced in October 2011[6] which V challenges the drinker to try and work out the flavour.[7]

V Pure is a flavour alternative released in 2016 coming from 6 Natural Ingredients; apple juice, sparkling water, lemon juice, Guarana seed extract, caffeine from green coffee beans and natural V flavour.[8]

V added a second Sugar Free flavour in 2018, themed after summer and the tropics. This product replaced V Zero.[1]

V Tortured Orchard Raspberry Lemonade was introduced in 2018.[9][10]

V Energy Shots[edit]

The energy shots (described as “Pocket Rockets”) are claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.[11]

V Iced Drinks[edit]

In 2018, V released 2 Iced Coffee and 2 Iced Chocolate drinks to the New Zealand and Australian Market.[12]

Advertisement and promotions[edit]

The drink sponsored I’m a Celebrity…Get Me Out of Here! in the UK for its second series in 2003.[13]

In April 2018, V together with donut store chain Donut King released in Australia a V flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.[14]

V sponsored Back of the Y Masterpiece Television in the mid 2000s.

References[edit]

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  • ^ a b .mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg”)right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg”)right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg”)right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url(“//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg”)right 0.1em center/12px no-repeat}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#3a3;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}”V Energy Drink”. 14 October 2008. Archived from the original on 14 October 2008. Retrieved 11 October 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  • ^ “V Australia Website”. AC Neilson Research. Frucor. 13 April 2003. Archived from the original on 19 June 2008. Retrieved 1 December 2008.
  • ^ Swann, Allan (2009-02-03). “Frucor deal finally in the can”. nbr.co.nz. Archived from the original on 2017-10-10. Retrieved 2013-11-07.
  • ^ “V Energy drink FAQ page”. Retrieved 2021-11-24.
  • ^ “V Green”. V Energy. Retrieved 2019-11-13.
  • ^ http://www.frucor.co.au/index.php/news/stories/blue_v_has_arrived. Retrieved 2012-10-01. {{cite web}}: Missing or empty |title= (help)[dead link]
  • ^ “V Blue”. V Energy. Retrieved 2019-11-13.
  • ^ Friday; June 2016, 17; Drink, 10:33 am Press Release: V. Energy. “V Energy releases a drink made from natural ingredients | Scoop News”. www.scoop.co.nz. Retrieved 2019-11-13.{{cite web}}: CS1 maint: numeric names: authors list (link)
  • ^ Marketing At Retail
  • ^ Frucor Suntory and Phantom Labs torture street posters for new V campaign, 5 June 2018, StopPress.
  • ^ “A Fast V Energy Blast”. Archived from the original on 2012-04-25. Retrieved 2012-03-12.
  • ^ “V Iced Chocolate”. V Energy. Retrieved 2019-11-13.
  • ^ “Media Insight builds V brand in £1m I’m A Celebrity promotion”. Campaignlive.co.uk. Retrieved 11 October 2017.
  • ^ Esveld, Olivia (2018-04-04). “Donut King Now Make V Energy Flavoured Donuts”. KIIS 106.5. Retrieved 2018-04-14.
  • External links[edit]

    • Australia production of V
    • New Zealand production of V

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    Retrieved from “https://en.wikipedia.org/w/index.php?title=V_(drink)&oldid=1141360504”

    Source: https://en.wikipedia.org/wiki/V_(drink)

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