Varun Beverages
7 min readIndian organization
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Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages. It is the second largest bottling company of PepsiCo’s beverages in the world outside the United States and the largest in AMESA sector.[3][4] The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria’s son.[5]
Apart from carbonated soft drinks of PepsiCo such as Pepsi, 7 Up, Mountain Dew and Mirinda, the company distributes Tropicana and Tropicana Slice fruit juice brands, Gatorade sports-themed beverages, Sting energy drinks, Creambell milkshakes, Duke’s club soda, Lipton ready-to-drink ice tea, and Aquafina brand of bottled water.[6][7][8]
As of 2019, Varun Beverages is PepsiCo bottler in 27 states and 7 union territories of India.[9] The company also manufactures and distributes its products in Nepal, Sri Lanka, Morocco, Mozambique, Zambia, Zimbabwe, South Africa, Lesotho, Eswatini, Namibia and Botswana.[10][11][12]
In 2022, VBL entered into an agreement to manufacture Kurkure Puffcorn for PepsiCo India Holdings.[13]
In 2022, 70% volumes came from selling Carbonated Soft Drinks (CSDs), 23% volumes came from selling packages of drinking water, and the rest 7% volumes came from selling Non-Carbonated Beverages (NCBs). Sales volume has grown by 24% CAGR from FY2018-2022 with 81% of volume coming from India and the rest Internationally.[14]
In December 2023, Varun Beverages acquired Pepsico’s South African bottler Bevco for ₹1,320 crore.[15]
In April 2024, Varun Beverages started manufacturing soft drinks at Gorakhpur facility[16]
See also[edit]
- List of bottling companies
References[edit]
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