May 25, 2026

Online Shop Review

Online Shop and Product Review

Virtual or real? Fashion world split over digital supermodels

1 min read

Virtual or real? Fashion world split over digital supermodels

The three women gazing into the camera in an advert for French luxury label Balmain look like they could fit in at any high-end shoot, but Shudu, Margot and Zhi are “digital models” whose rise is dividing the fashion world.

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