Beachbody LLC is an American multinational corporation that uses direct response infomercials, multi-level marketing,[2] e-commerce and individual sales consultants to sell fitness, weight loss, and muscle building home-exercise videos. The company was founded in 1998 in Santa Monica, California.[3] Among their products include P90X.
Contents
1 Team Beachbody
2 Criticism
3 References
4 External links
Team Beachbody[edit]
Team Beachbody encourages members of the general public to enrol as “coaches”. These customers-turned-salespeople register online as a “coach” and sell fitness packages using Beachbody products and programs including workout DVDs, food supplements and meal plans and in turn earning up to 25% commission[4] for each sale.[5] Carl Daaikeler, a co-founder described coaches as serving as “walking billboards and salespeople who want to help their family and friends…”[2] and that the “average lifespan” of a coach is three months. An article on CNN reports that within two years of Team Beachbody, sales of the parent company’s products rose more than 60%.[6]
Criticism[edit]
An article by Michelle Ruiz for [[Cosmopolitan (magazine)|Cosmopolitan’s website] in 2015 reports that the “pyramid setup” garners criticism from some who call Team BeachBody a “scheme” and that anyone can register online as a coach. The article also quotes Marion Nestle PhD, a professor of nutrition and food studies at New York University, as saying “It never ceases to amaze me that anyone would fall for anything like this. … It’s about making money.”[5]
An article in The Philadelphia Inquirer[4] by Anna Orso in 2018 profiles Team Beachbody coaches and reports that coaches earned an average of $2,600 (not accounting for expenses) and that more than half of all coaches don’t manage to earn anything. The article reports that the company insists that their pyramid-like sales structures are not illegal pyramid schemes.
References[edit]
^ “Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos”. Beachbody.com. October 19, 2009. Archived from the original on February 19, 2011. Retrieved February 14, 2011..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .citation .cs1-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
^ a b Rovell, Darren. “Beachbody Grows Exponentially Thanks To Network Marketing”. CNBC. Archived from the original on October 13, 2012. Retrieved April 1, 2012.
^ Diana Olick, CNBC. “Get really fit by hitting the basement.” May 27, 2016. Retrieved Sep 5, 2018.
^ a b The Inquirer – Behind those before-and-after Instagram photos: Money, marketing and meal placements”
^ a b Michelle Ruiz (July 22, 2015). “This Cultish Workout Is All Over Your Social Media Feeds — But Is It Legit?”. cosmopolitan.com.
^ The money behind Herbalife, Mary Kay and others”
